Bringing together unexpected mediums and bold aesthetics, Hublot respects the fundamentals of high watchmaking while pushing the industry forward. Over time, the company has continuously strengthened its development and production, as well as creating its own signature in-house automatic chronograph movement called Hublot UNICO. Described as Hublot\u2019s \u2018mechanical heart\u2019, UNICO is a fusion of innovative engineering and distinctive design that defines many of its high-end sports watches.<\/span> <\/span><\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n Since its genesis, the core of Hublot\u2019s business has been to design, develop, and build high-end mechanical watches. The company keeps its products fresh and exciting through a fine balance of special projects and time-honored classics. As Chief Manufacturing Officer, Samuel Morel, begins: \u201cOur watches are organized into iconic families, such as Big Bang and Classic Fusion. In addition, we frequently release limited-run special editions. This approach allows us to push the boundaries of creativity and engineering while still offering our clients a stable and refined core collection.\u201d<\/span> <\/span><\/p>\n\n\n\n From a manufacturing perspective, Hublot covers full watch assembly and regulation, and boasts in-house movement capability – particularly around the UNICO movement. It also handles complications and high watchmaking developments, including advanced chronograph architecture and other model-specific technical executions.<\/span> <\/span><\/p>\n\n\n\n The company\u2019s diverse portfolio demands an innovative approach to manufacturing and customer service, as Samuel discusses: \u201cAs a manufacturer, we specialize in materials engineering and finishing, especially in ceramic, carbon-based composites, proprietary alloys like Magic Gold, and sapphire.<\/span> <\/span><\/p>\n\n\n\n \u201cOn the service side, Hublot maintains a comprehensive after-sales ecosystem, providing maintenance, repairs, restoration support, and quality follow-up across its distribution network.\u201d<\/span> <\/span><\/p>\n\n\n\n Having been a watchmaking pioneer for nearly five decades, Hublot has not only witnessed the industry transform, but has also driven cutting-edge breakthroughs in the process. As Samuel observes: \u201cThe most significant evolution in traditional watchmaking processes since 1980 has been the deepening of achievable industrial precision, while simultaneously preserving the watchmaking craft.<\/span> <\/span><\/p>\n\n\n\n \u201cTraditional processes such as finishing, assembly, adjustment, and quality control remain essential, but they are now supported by far more advanced measurement and traceability, improved process stability for repeatability, and enhanced development cycles from prototyping to serialization.<\/span> <\/span><\/p>\n\n\n\n \u201cAt Hublot, \u2018modern\u2019 doesn\u2019t replace \u2018traditional\u2019 – rather, it amplifies it, allowing watchmakers to perform tasks that only skilled hands can achieve, while engineering and manufacturing tools help deliver consistent excellence, particularly at higher complexity and when working with hard, high-performance materials.\u201d<\/span> <\/span><\/p>\n\n\n\n Smart technology is transforming the manufacturing industry, enhancing efficiency across the board. Samuel explains how he and Hublot embrace these advancements while remaining true to the brand\u2019s heritage. \u201cWe adopt \u2018smart factory\u2019 principles where they genuinely improve quality, reliability, and lead time. In watchmaking, automation must be used with care.<\/span> <\/span><\/p>\n\n\n\n \u201cThese technologies are most beneficial in metrology and digital quality control, providing more measurement points, higher precision, and faster feedback loops. They also aid in process monitoring and traceability across components and assemblies, offer advanced machining support for difficult materials like ceramic and composites, and optimize planning and flow to reduce bottlenecks and ensure on-time delivery. The result is better control of tolerances, reduced rework, improved consistency, and ultimately more capacity for teams to focus on watchmaking execution and finishing.\u201d<\/span> <\/span><\/p>\n\n\n\n <\/p>\n\n\n <\/p>\n\n\n\n Renowned for its use of high-performance materials such as ceramic and carbon fiber, Hublot collaborates closely with partners across the supply chain to ensure only the finest resources are used to build its timepieces. Samuel elaborates on how the company maintains this exceptional standard of quality: \u201cHublot is known for using demanding materials, and so our supply chain is built around strong partnerships, qualification, and control.<\/span> <\/span><\/p>\n\n\n\n \u201cThis involves working with specialized suppliers for high-performance raw materials and semi-finished inputs. We also apply strict incoming inspection and multi-step quality validation, maintaining rigorous specification discipline concerning chemistry, density, homogeneity, and cosmetic criteria.<\/span> <\/span><\/p>\n\n\n\n \u201cFor ceramic and carbon-based composites in particular, quality is achieved through process mastery, which the supplier ensures on our behalf. We only partner with operations that hold the correct qualification and up-to-date audits.<\/span> <\/span><\/p>\n\n\n\n \u201cThere are also clearly defined critical parameters that ensure transparency and traceability. The final stop for any incoming materials is Hublot\u2019s own in-house expertise in machining, finishing, and inspection. Ultimately, these materials are treated as an integral part of our identity, as a watch cannot be perfect if its material is not.\u201d<\/span> <\/span><\/p>\n\n\n\n As a product-led operation, Hublot has invested in the expansion of its central campus in Nyon, Switzerland. Samuel explains more about the motivations behind this strategic maneuver: \u201cWe\u2019re growing Hublot\u2019s Nyon campus to support long-term growth while simultaneously increasing industrial autonomy and enhancing the ability to deliver more high-value, manufacture-driven content.<\/span> <\/span><\/p>\n\n\n\n \u201cOur focus is specifically on in-house movements and complex products. This expansion is driven to improve workflow and capabilities throughout the business, providing more space for efficient process organization, strengthening quality control, and investing in the appropriate equipment and environments.<\/span> <\/span><\/p>\n\n\n\n![\"a](\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Hublot-244-body-image-1.jpg\")
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