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Purple\u2019s GelFlex Grid technology has a reputation for enabling easier, better, and transformative sleep, with 95 percent of customers feeling satisfied with their sleep and reporting an average of a 63 percent reduction in the impact of pain on sleep. The GelFlex Grid contours to each body and draws away heat, and it quickly adapts to absorb motion, equalize pressure, and balance temperature, which eases strain on joints while aligning the spine.<\/span> <\/span><\/p>\n\n\n\n COO, Eric Haynor, joins us to share more about the company\u2019s innovative sleep solutions. \u201cPurple started in 2015 and was initially focused entirely on its e-commerce platform, offering bedding products, pillows, and mattresses, but it quickly grew into an omnichannel operation as we opened retail stores and partnered with wholesalers to grow the business further,\u201d he opens. \u201cBy 2019, we were operating across all platforms and had built a strong brand reputation thanks to some clever and humorous online marketing.<\/span> <\/span><\/p>\n\n\n\n \u201cWe provide a range of sleep products, such as mattresses, bases, pillows, sheets, and comforters, but most of our revenue comes from mattresses and pillows. Purple offers three unique mattress collections: essential mattresses, an entry-level range that supports the body\u2019s natural alignment; restore hybrid mattresses, to offer targeted relief for shoulders, hips, and knees; and rejuvenate luxe mattresses, which feature a proprietary DreamLayer\u2122 top.\u201d<\/span> <\/span><\/p>\n\n\n\n At the forefront of sleep science, Purple\u2019s GelFlex Grid is what sets the brand\u2019s mattresses apart from others on the market. \u201cAll other mattresses are made from some combination of springs, foam, and air, but only Purple has the unique advantage of GelFlex Grid,\u201d Eric says. \u201cThe GelFlex Grid offers gel for cooling, flex for comfort, and grid for support. We believe that sleep should relieve pressure and restore us, and that\u2019s why our mattresses are designed to improve sleep by reducing pain and regulating temperature.\u201d<\/span> <\/span><\/p>\n\n\n\n To achieve superior results, Purple\u2019s supply chain and manufacturing processes must be equally efficient. \u201cAll supply chains are measured by a combination of seven key metrics, including safety, quality, service, cost, cashflow, sustainability, and people,\u201d Eric explains. \u201cBuilding on these metrics, we created a four-step process: decided what we want to be good at, set a benchmark to hold ourselves accountable, built an action plan, and governed our action plan. As a team, we pride ourselves on manufacturing safely, quality, timely, and profitably, and we use the acronym SQTP to ensure we maintain a consistent approach.<\/span> <\/span><\/p>\n\n\n\n \u201cI\u2019m passionate about safety, and one of my goals when I joined Purple was to reduce our Total Recordable Incident Rate (TRIR), a safety metric representing the number of work-related injuries per 100 full-time employees over a 12-month period. In 2021, our TRIR was six, but we\u2019ve improved that score by almost 90 percent to reach a score of 0.6, which is more than five times better than the mattress industry average of 3.3. However, my goal is to have everyone return home safely each day and we\u2019re continuing to reduce our TRIR with a vision to have zero accidents.\u201d<\/span> <\/span><\/p>\n\n\n\n Turning to manufacturing, Eric shares how Purple is embracing automation. \u201cThere are two main aspects in terms of our manufacturing process: creating our GelFlex Grid and assembling the products,\u201d he says. \u201cThe process of creating our GelFlex Grid is unique and complicated, but we\u2019ve added some automation to our overall operations, mainly around manual handling. We\u2019ve also implemented manufacturing execution systems and robotic extraction systems, and it\u2019s an exciting time as we continue to evolve our manufacturing capabilities.\u201d<\/span> <\/span><\/p>\n\n\n\n On the topic of investment, Eric reveals more details about the company\u2019s latest developments. \u201cOmnichannel businesses must adapt their services to each channel to manage varying expectations, but we\u2019ve dramatically shortened our lead times and improved delivery outcomes across all channels,\u201d he explains. \u201cOur wholesale customers prioritize reliability and partnership, for instance, and we offer a scheduled delivery service to meet these needs. We\u2019ve also reduced our warranty return rates by 33 percent over the last 12 months, and we\u2019re getting consistently positive feedback around our improved service performance.<\/span> <\/span><\/p>\n\n\n\n <\/p>\n\n\nSupply Chains<\/h2>\n\n\n\n
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