{"id":56272,"date":"2025-11-05T08:28:00","date_gmt":"2025-11-05T08:28:00","guid":{"rendered":"https:\/\/manufacturing-today.com\/?p=56272"},"modified":"2025-11-04T13:57:00","modified_gmt":"2025-11-04T13:57:00","slug":"rohrer-blends-sustainable-materials-smart-design-and-customer-focused-solutions-to-create-packaging-with-the-wow-factor","status":"publish","type":"post","link":"https:\/\/manufacturing-today.com\/news\/rohrer-blends-sustainable-materials-smart-design-and-customer-focused-solutions-to-create-packaging-with-the-wow-factor\/","title":{"rendered":"Rohrer blends sustainable materials, smart design, and customer-focused solutions to create packaging with the wow factor\u00a0"},"content":{"rendered":"

Rohrer\u2019s award-winning team uses\u00a0state-of-the-art\u00a0manufacturing technologies to provide innovative retail packaging solutions, with industry-leading speed,\u00a0quality\u00a0and value, as well as beautiful design. The company\u2019s custom packaging programs and packaging solutions help build brands and bottom lines.<\/span>\u00a0<\/span><\/p>\n

\u201cWhen we last spoke, our focus was very much on strengthening our internal operations, really honing our business systems and driving a relentless push toward on-time delivery and repeatable, high-quality results,\u201d begins CEO, Tim Swanson. \u201cThat foundation has paid off, and now\u00a0we\u2019re\u00a0investing heavily in our sales team and refining our commercial processes because, in today\u2019s market, customers have plenty of strong options. To stand out,\u00a0we\u2019ve\u00a0embraced what we call a consultative selling model, which means really listening to customers, understanding their pain points, and helping them solve problems before we try to sell them anything.<\/span> \"he<\/span><\/p>\n

\u201cA big part of that dialogue\u00a0centers\u00a0on sustainability, meeting customers where they are on their journey and supporting them along the way,\u201d he continues. \u201cThat approach has resonated strongly. At the same time,\u00a0we\u2019ve\u00a0maintained\u00a0a focus on our M&A pipeline with the intent to build scale and capability across the business.<\/span>\u00a0<\/span><\/p>\n

\u201cIn June, we were proud to see our\u00a0EcoVadis\u00a0score rise 12 percent year on year, which is a great reflection of our progress in sustainable manufacturing. We also deeply engaged in a marketing campaign focused on cosmetics and personal care, which is a fast-growing, high-potential market where our innovation and customer collaboration are really shining.\u00a0It\u2019s\u00a0been a busy and exciting 12 months.<\/span>\u00a0<\/span><\/p>\n

\u201cThis is an attractive segment in the packaging space,\u201d Tim shares. \u201cThose products are marketed using a lot of\u00a0color, innovative graphics and unique packaging concepts that really highlight the product. This segment gives us\u00a0a great opportunity\u00a0to\u00a0showcase\u00a0not only our decorative capabilities in foiling and windowing for example, but\u00a0it\u2019s\u00a0also an opportunity for us to work with a set of customers in the cosmetic space who really focus on impressive packaging that has a positive sustainability story. Many of these customers are committed to the circular economy and want to ensure their products reflect that commitment.\u201d<\/span>\u00a0<\/span><\/p>\n

Indeed, Rohrer\u2019s new\u00a0EcoVolve\u2122 paperboard line brings together\u00a0cutting-edge\u00a0materials and environmental responsibility, allowing brands to enhance their eco-friendly efforts without sacrificing quality. With the company\u2019s EcoVolve-30\u2122, featuring a blend of virgin and 30 percent post-consumer recycled (PCR)\u00a0fiber, customers can take the 30 percent PCR claim to the front of their package.<\/span>\u00a0<\/span><\/p>\n

\u201cAs we spend time in the cosmetic space, we\u2019re engaging with customers about sustainable innovations like our\u00a0EcoVolve\u00a0paperboard,\u201d Tim elaborates. \u201cWhat excites us most about cosmetics and personal care is how dynamic it is. Brands are constantly evolving, introducing fresh ideas and new product lines, and we love being part of that process.\u201d<\/span>\u00a0<\/span><\/p>\n

Similarly, the all-paper blister is an exciting concept\u00a0that\u2019s\u00a0quickly gaining traction across many end markets and packaging segments. Cosmetics and personal care are particularly attractive areas for this innovation, while household goods currently show the greatest adoption. What makes the paper blister so compelling is that it takes a bold step forward on the path to sustainability, removing petroleum-based plastics entirely from the package.<\/span>\u00a0<\/span><\/p>\n

\u201cOf course, that creates new design challenges,\u201d Tim continues, \u201cbecause paper\u00a0isn\u2019t\u00a0transparent, we need creative ways to\u00a0showcase\u00a0the product inside. Windowing concepts become critical, as does the way the product is held and encapsulated within the paper structure.\u00a0That\u2019s\u00a0where much of the innovation happens. Our team works closely with customers to balance aesthetics, functionality, and sustainability in a way that truly highlights their product.<\/span>\u00a0<\/span><\/p>\n

\u201cFor personal care and cosmetics brands, where presentation is everything, this is both a fascinating design opportunity and a complex packaging challenge. But we embrace it as an exciting project; one that pushes us to think differently and deliver solutions that make an impact.\u00a0We\u2019re\u00a0already seeing significant growth and adoption in the market, and as the shift toward paper continues, the all-paper blister will become an even bigger part of what we do.\u201d<\/span>\u00a0<\/span><\/p>\n

\"As packaging becomes more sustainable, it often incorporates more regrind or post-consumer content, which affects material performance. For example, in paper-based packaging, higher recycled content shortens\u00a0fiber\u00a0length, reducing strength and rigidity. Similarly, in plastic packaging like clamshells, clarity diminishes as recycled content increases.<\/span>\u00a0<\/span><\/p>\n

\u201cThese are the kinds of trade-offs we navigate in the sustainability journey,\u201d Tim shares, \u201cbalancing environmental progress with performance and durability. Shorter\u00a0fiber\u00a0lengths can compromise structural integrity, which is critical in packaging that must withstand handling on the retail floor without tearing or detaching from hang tags. Structural strength also plays\u00a0an important role\u00a0in theft deterrence, particularly for higher-value or heavier products. For that reason, some household goods still face limits on how far we can push sustainable materials without sacrificing performance.\u201d<\/span>\u00a0<\/span><\/p>\n

\u201cWe address these challenges through thoughtful design and innovation. Many of our customers now integrate RFID tags into their packaging, allowing retailers to track inventory, prevent theft, and streamline replenishment systems. Additionally, we work with advanced adhesives, inks, and coatings that\u00a0maintain\u00a0both structural stability and visual appeal. From UV stabilizers to anti-static agents, every element is carefully considered. As a full-service visual packaging partner,\u00a0it\u2019s\u00a0our responsibility to help brands achieve both sustainability and shelf impact.\u201d<\/span>\u00a0<\/span><\/p>\n

The team at Rohrer wants to make it easy for customers to do business. As such, the\u00a0ezCombo\u00ae program was designed to make the packaging process streamlined, quick, affordable, unique, and flexible. The program is a unique manufacturing solution where several different printed or plastic packaging pieces are created as a combo-run. It streamlines the packaging process by combining the orders of several customers into one production run. This shared tooling arrangement increases speed, reduces start-up costs, and minimizes set-up times for all customers.<\/span>\u00a0<\/span><\/p>\n

\u201cWe\u2019re also investing in private label, a growing segment of the packaging industry,\u201d Tim adds. \u201cIn November,\u00a0we\u2019ll\u00a0be at the PLMA Annual Private Label Trade Show in Chicago, engaging with customers to understand their needs. We want to ensure packages\u00a0maintain\u00a0integrity,\u00a0showcase\u00a0products effectively, and meet cost and sustainability requirements, all while helping solve unique packaging challenges.\u201d<\/span>\u00a0<\/span><\/p>\n

As a growing company, Rohrer prioritizes diversity of thought, experience, and background to build a team that drives high performance while keeping work engaging and fun. \u201cWe hire both from within the packaging industry and outside,\u201d Tim shares. \u201cDiverse experiences often spark innovation and\u00a0new approaches. Today, with the\u00a0competition for talent,\u00a0it\u2019s\u00a0critical to offer a balanced, supportive workplace where people want to lean in, solve problems and help run the business, and building that culture is an ongoing effort.\u201d<\/span>\u00a0<\/span><\/p>\n

Looking ahead, Tim shares Rohrer\u2019s strategy for the future. \u201cWe\u00a0remain\u00a0laser focused on executing our strategy to double the size of our business through organic growth, penetration of existing markets, and applying our existing knowledge to new markets.\u00a0We\u2019ll\u00a0also focus on M&A activity to bring new capabilities to the company. In 2026,\u201d he concludes, \u201cwe\u2019ll\u00a0continue to focus on expansion of our commercial efforts. For us, success is about being alongside our customers; showing them new products, supporting them in bringing products to market, and helping them feel confident in and proud of what\u00a0they\u2019re\u00a0offering.\u201d\u00a0<\/span>\u00a0<\/span><\/p>\n

www.rohrer.com<\/span>\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Rohrer\u2019s award-winning team uses\u00a0state-of-the-art\u00a0manufacturing technologies to provide innovative retail packaging solutions, with industry-leading speed,\u00a0quality\u00a0and value, as well as beautiful design.<\/p>\n","protected":false},"author":6,"featured_media":56277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[677,671,657],"tags":[4055],"class_list":["post-56272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","category-packaging","category-insights","tag-rohrer"],"acf":[],"yoast_head":"\nRohrer blends sustainable materials, smart design, and customer-focused solutions to create packaging with the wow factor\u00a0<\/title>\n<meta name=\"description\" content=\"Rohrer\u2019s award-winning team uses\u00a0state-of-the-art\u00a0manufacturing technologies to provide innovative 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