{"id":56269,"date":"2025-11-05T08:09:00","date_gmt":"2025-11-05T08:09:00","guid":{"rendered":"https:\/\/manufacturing-today.com\/?p=56269"},"modified":"2025-11-04T13:25:31","modified_gmt":"2025-11-04T13:25:31","slug":"whisker-enhances-the-lives-of-cats-and-their-owners-through-innovative-pet-care-solutions","status":"publish","type":"post","link":"https:\/\/manufacturing-today.com\/news\/whisker-enhances-the-lives-of-cats-and-their-owners-through-innovative-pet-care-solutions\/","title":{"rendered":"Whisker enhances the lives of cats and their owners through innovative pet care solutions\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">As the global leader in connected pet care, Whisker is dedicated to making life with cats smarter, cleaner, and more delightful. Whether\u00a0it\u2019s\u00a0a self-cleaning litter box that automates scooping or an automatic feeder that promotes healthier eating habits, the company delivers superior insights and solutions that revolutionize pet care. Among Whisker\u2019s most celebrated innovations are the\u00a0<\/span><span data-contrast=\"auto\">Litter-Robot<\/span><span data-contrast=\"auto\">\u00ae<\/span><span data-contrast=\"auto\">\u00a0and Feeder-Robot. Jacob\u00a0Zuppke, President and Chief Executive Officer, tells us more about the company\u2019s iconic solutions.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-56267\" src=\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/11\/Whisker-241-body-image-1.jpg\" alt=\"he Litter-Robot 4, a self-cleaning litter box, with a Bengal cat using the ramp accessory\" width=\"300\" height=\"425\" srcset=\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/11\/Whisker-241-body-image-1.jpg 300w, https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/11\/Whisker-241-body-image-1-212x300.jpg 212w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u201cTwenty-five years ago, we invented and manufactured the Litter-Robot, which has since become our most well-known product. The Litter-Robot is the number one rated self-cleaning litter box for cats. It is designed to be large and ergonomic enough for cats to comfortably get in, do their business, turn around, and exit the box. This fully automated system ensures a cleaner litter box experience for both pets and their owners.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Renowned for being convenient and hygienic, the Litter-Robot serves as a testament to Whisker\u2019s ingenuity and innovative spirit. Jacob describes how the automation works: \u201cThe Litter-Robot is self-cleaning, featuring a globe-driven mechanism that automatically cycles using gravity to separate clean litter from dirty litter. After each use, it collects the dirty litter into a waste compartment below, keeping the clean litter fresh for the next use. It\u00a0operates\u00a0fully automatically, as if the cat\u00a0was\u00a0flushing its own toilet. A series of sensors detects when the cat is inside the unit, ensuring both the cat\u2019s safety and the device\u2019s functionality. The real-time sensors also weigh the cat each time it goes to the bathroom, tracking the animal\u2019s duration, frequency, and elimination patterns. This data is shared with pet parents through the Whisker app. Moreover, the carbon-filtered waste drawer provides an\u00a0odor-controlling feature, which is a significant advantage for owners of traditional litter boxes. Importantly, there are no electronics in the globe, making it easy to clean by simply removing the globe and cleaning it. The Litter-Robot\u2019s footprint is comparable to that of a jumbo-sized litter box, so it can fit in most spaces within the home. With its aesthetically pleasing design and high-quality finishes, it serves as a premium appliance, and\u00a0all of\u00a0its components are serviceable, which makes the Litter-Robot a durable solution for cat owners.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cOver the years, the Litter-Robot has evolved through a variety of models. Drawing on over 20 years of consumer insights, we have integrated feedback into the beloved Litter-Robot 4 and now our newest generation \u2013 Litter-Robot 5, Litter-Robot 5 Pro, and Litter-Robot EVO, which are available to US customers now and select international markets will have access to the new line in 2026. As we consider our existing products, this new line, and the future of our product offering, our ethos\u00a0remains\u00a0focused on inventing solutions for pet parents, listening to their needs, and\u00a0anticipating\u00a0what they might not have thought of before,\u201d he adds.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIn addition to the Litter-Robot, we are the inventor and manufacturer of other innovative connected pet care products, like the automatic cat feeder Feeder-Robot, along with several new products that have recently been announced or are under development,\u201d Jacob continues. \u201cAs mentioned,\u00a0we\u2019ve\u00a0developed the Whisker app, which has over 715,000 monthly active users and boasts over 150,000\u00a0nearly five-star\u00a0ratings. As pioneers in this space, we were the first to launch an app for an automatic litter box. This felt like a natural next step after launching the automated litter box; the app is a place for us to share the insights we garner about how cats interact with the litter box. By tracking their pets\u2019 habits on the app, cat owners gain valuable information that enhances their caregiving experience.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With such exciting innovations under its belt, Whisker is now focused on expanding its retailer partnerships across North America and Europe. \u201cAt present, we are<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-56268\" src=\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/11\/Whisker-241-body-image-2.jpg\" alt=\"two cats with a self-cleaning litter box\" width=\"300\" height=\"425\" srcset=\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/11\/Whisker-241-body-image-2.jpg 300w, https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/11\/Whisker-241-body-image-2-212x300.jpg 212w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> in most major retailers in America, including every PetSmart location, which amounts to about 1400 stores; several hundred Best Buy locations; Walmart; Target; and\u00a0approximately 30-to-50\u00a0independent pet stores. We will also be rolling out to more retailers soon, with announcements to follow. In Canada and Europe, we are rapidly expanding into the major retailers across those regions,\u201d Jacob says.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This geographical expansion is accompanied by significant investments in increasing the capacity of Whisker\u2019s manufacturing plant. \u201cOver the last five years, we have invested\u00a0nearly $20 million\u00a0into our manufacturing facility in Juneau, Wisconsin. This factory now spans approximately 250,000 square feet. Additionally, we have 50,000 square feet dedicated to our headquarters in Auburn Hills, Michigan, which houses everything we need to support our operations, including our R&amp;D department, R&amp;D lab, corporate staff, engineering space, photo studio, video studio, and more,\u201d he informs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With 2025 approaching its end, Jacob shares insights into Whisker\u2019s priorities for the upcoming months. \u201cAs we prepare for the next chapter of our business, we are excited to introduce the new Whisker.com, which is becoming the central hub for everything Whisker \u2013 where all our products, stories, commercials, campaigns, and more come together in one easy-to-navigate destination.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWe will gradually evolve our primary e-commerce experience from Litter-Robot to Whisker, marking a\u00a0significant change\u00a0after 25 years. This comes as we recently launched the next generation of our products, with several new inventions to follow. Additionally, we will continue our international expansion into the second half of the year. Manufacturing readiness is also a priority as we prepare for the continued growth and acceleration of our manufacturing capabilities. As we have quickly built our engineering team, integrating such\u00a0a large number of\u00a0new members requires a period of adjustment. It is essential for everyone to learn how to work together, which is a key goal for us as a business,\u201d he concludes.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.whisker.com\"><b><span data-contrast=\"auto\">www.whisker.com<\/span><\/b><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the global leader in connected pet care, Whisker is dedicated to making life with cats smarter, cleaner, and more<\/p>\n","protected":false},"author":6,"featured_media":56266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-56269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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