{"id":55497,"date":"2025-09-19T09:29:00","date_gmt":"2025-09-19T08:29:00","guid":{"rendered":"https:\/\/manufacturing-today.com\/?p=55497"},"modified":"2025-10-31T08:38:41","modified_gmt":"2025-10-31T08:38:41","slug":"why-manufacturers-are-turning-to-brightspot-for-content-management-expertise","status":"publish","type":"post","link":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/","title":{"rendered":"Why manufacturers are turning to Brightspot for content management expertise\u00a0\u00a0"},"content":{"rendered":"

When it comes to ensuring an effective online presence, manufacturers face several challenges. From infrastructure issues and the need to market complex product information to user experience and platform integrations, making the transition to modern solutions is particularly complex.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

The first priority for manufacturers, of course, is on production and engineering excellence, but digital marketing and web development are relatively new considerations in the merchandising of that end product. Building and investing in that in-house expertise can be a challenge for manufacturers in the business of bringing physical products to market. What they need is an experienced partner \u2014 with the right solutions, credentials and team \u2014 who can guide them through the process of designing, managing and delivering product content more efficiently.<\/span> \"\"<\/span><\/p>\n

Enter content management system supplier Brightspot. Already a trusted partner to major news outlets, events and logistics organizations, Brightspot is now encouraging manufacturers to explore the benefits of its platform \u2014 modernizing legacy systems, launching digital experiences faster, enhancing brand consistency across global audiences, and leveraging AI for content creation and audience engagement.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cWe are drawing on the experience we\u2019ve gained in other sectors to be the right partner for manufacturers,\u201d begins Becky Allen, Principal, Product Delivery at Brightspot. \u201cWe handle the design services and behind-the-scenes technical elements so customers can focus on posting their content in the easiest way possible.\u201d<\/span>\u00a0<\/span><\/p>\n

One pain point for manufacturers is integration. Already familiar with multiple platforms, they can find the idea of transitioning to another system daunting. Brightspot\u2019s team can help. \u201cOur system is designed to make the transition as seamless as possible,\u201d says Becky. \u201cWe can work with third-party tools like Hubspot, Marketo or Salesforce Pardot for handling sign-ups and forms, and Google Analytics or Adobe Analytics for data. We drill down with clients to find out what systems they are currently using \u2014 not just for their web presence, but also for all their customer data. We can make these tools work with the Brightspot platform, pulling the information where it\u2019s needed. We use a lot of automation to ensure it reaches the right person or place with no other intervention required, and users keep using the tools they know.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cWe can handle multiple types of content as well,\u201d she continues. \u201cFor the corporate side, we have out-of-the-box solutions for news, press releases or marketing pages. We also offer custom work for content such as product pages to ensure our manufacturing groups showcase their products in the best way possible.\u201d<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Becky notes that Brightspot has a comprehensive process for discovery, which uncovers the problems manufacturers are having. \u201cWe work to understand the current strengths and weaknesses of their website as well as analyze the competitive landscape. This process reveals what is not working optimally and offers advice on ways to improve positioning. That could be search engine optimization (SEO) consultations or specific KPIs to achieve.\u00a0\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cWe create a roadmap and identify how Brightspot\u2019s tools, platform and people are going to help you navigate it. Our core functionalities provide a backbone for any custom work that is required, so no one must start from scratch. We\u2019ll find the best solution to work at scale, and our managed services help ensure uptime,\u201d she adds.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Case study\u00a0\u00a0<\/strong><\/h2>\n

From speaking to Becky, a standout feature is Brightspot\u2019s experience. Becky herself was a key member of the team that assisted <\/span>Whelen Engineering<\/span><\/a> in modernizing its website and streamlining product publishing. A manufacturer of emergency warning equipment, Whelen Engineering realized its digital presence was falling behind and it needed a strategic collaborator to future-proof its digital operations.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"She gives a brief overview: \u201cWhelen\u2019s aging WordPress site lacked flexibility and required laborious manual processes to update product images and specs. The Brightspot team immediately saw where improvements could be made and used an <\/span>Integration Platform as a Service (<\/span>iPaaS) solution to create a spreadsheet of models that eliminated the need to access the CMS at that stage. Then we integrated with Whelen\u2019s DAM to bring in images and PDFs with their metadata. We auto-synced the images to the product pages <\/span>and<\/span><\/i> the models, so they never have to be updated manually.\u201d For the full story, you can read the case study <\/span>here<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Moving onto SEO, Becky notes: \u201cA lot of customers ask us to include an SEO audit in their discovery process, and we have in-house SEO specialists who can assist. We look at areas such as how to target SEO more effectively and where you are currently missing the mark.\u201d<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

When global manufacturers have multiple product lines that are not necessarily available or relevant to every location, they need their website to include multi-region capabilities. \u201cOur functionality accommodates this,\u201d says Becky. \u201cFor example, we can create a global products catalog that can be viewed across separate regional sites, automatically adjusting to local variations and filtering what is relevant to visitors. This can be done for as many products and regions as required.\u201d<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

As digital vulnerabilities and cybersecurity continue to increase in importance to manufacturers, Brightspot\u2019s in-house security expertise ensures clients are kept updated about their system integrity, and the right protections are in place. \u201cWe also have tools for assigning and managing user permissions and controlling workflows to ensure governance on any content that requires it,\u201d Becky notes. \u201cUsing legal review as an example, for content that needs approval before publication, Brightspot can create custom workflows that won\u2019t allow information to go live before it has achieved the correct permissions.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cGiven the huge role AI is now playing, we are building in AI governance at the ground floor as we continue to expand our AI offerings, as we know that\u2019s vital,\u201d she adds. \u201cThat means tracking AI-generated content in the CMS, introducing rules around it and ensuring information is accurate. AI is changing how searches work, and we are keeping up with all the latest capabilities it offers and ensuring clients are benefiting.\u201d<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

It\u2019s clear that the level of support available from Brightspot is significant, helping to ease any concerns manufacturers may have about embarking on a major transition of their website. \u201cThere will be disruption in an implementation such as this but minimizing it is our top priority,\u201d Becky reassures. \u201cWe are very mindful of people\u2019s time and since a lot of the work is done in-house, we are great at putting together project plans, working with all parties and delivering a smooth launch. Ensuring users are trained and development teams are up to speed is also included,\u201d she ends.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Brightspot is ready to demo its solutions to manufacturers looking to modernize and monetize their website. Get in touch with one of their experts <\/span>here<\/span><\/a>.<\/span> \u00a0<\/span><\/p>\n

Article sponsored by Brightspot.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n\n\n

Please note that Sponsored placements do not necessarily reflect an endorsement and should be considered alongside other options in the marketplace<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to ensuring an effective online presence, manufacturers face several challenges. From infrastructure issues and the need to market complex product information to user experience and platform integrations, making the transition to modern solutions is particularly complex.\u00a0\u00a0\u00a0<\/p>\n","protected":false},"author":6,"featured_media":55498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[694,2],"tags":[3973],"class_list":["post-55497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exclusive-feature","category-features","tag-brightspot"],"acf":[],"yoast_head":"\nWhy manufacturers are turning to Brightspot for content management expertise\u00a0\u00a0<\/title>\n<meta name=\"description\" content=\"When it comes to ensuring an effective online presence, manufacturers face several challenges\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why manufacturers are turning to Brightspot for content management expertise\u00a0\u00a0\" \/>\n<meta property=\"og:description\" content=\"When it comes to ensuring an effective online presence, manufacturers face several challenges\" \/>\n<meta property=\"og:url\" content=\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/\" \/>\n<meta property=\"og:site_name\" content=\"Manufacturing Today\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-19T08:29:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-31T08:38:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/09\/Brightspot-headline-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Iain\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iain\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/\"},\"author\":{\"name\":\"Iain\",\"@id\":\"https:\/\/manufacturing-today.com\/#\/schema\/person\/d501df2825596e02dd4afdd3a921a632\"},\"headline\":\"Why manufacturers are turning to Brightspot for content management expertise\u00a0\u00a0\",\"datePublished\":\"2025-09-19T08:29:00+00:00\",\"dateModified\":\"2025-10-31T08:38:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/\"},\"wordCount\":1146,\"image\":{\"@id\":\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/09\/Brightspot-headline-image.jpg\",\"keywords\":[\"Brightspot\"],\"articleSection\":[\"Exclusive Feature\",\"Features\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/\",\"url\":\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/\",\"name\":\"Why manufacturers are turning to Brightspot for content management expertise\u00a0\u00a0\",\"isPartOf\":{\"@id\":\"https:\/\/manufacturing-today.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/09\/Brightspot-headline-image.jpg\",\"datePublished\":\"2025-09-19T08:29:00+00:00\",\"dateModified\":\"2025-10-31T08:38:41+00:00\",\"author\":{\"@id\":\"https:\/\/manufacturing-today.com\/#\/schema\/person\/d501df2825596e02dd4afdd3a921a632\"},\"description\":\"When it comes to ensuring an effective online presence, manufacturers face several challenges\",\"breadcrumb\":{\"@id\":\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#primaryimage\",\"url\":\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/09\/Brightspot-headline-image.jpg\",\"contentUrl\":\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/09\/Brightspot-headline-image.jpg\",\"width\":750,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/manufacturing-today.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why manufacturers are turning to Brightspot for content management expertise\u00a0\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/manufacturing-today.com\/#website\",\"url\":\"https:\/\/manufacturing-today.com\/\",\"name\":\"Manufacturing Today\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/manufacturing-today.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/manufacturing-today.com\/#\/schema\/person\/d501df2825596e02dd4afdd3a921a632\",\"name\":\"Iain\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/manufacturing-today.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e4ddfd6f521e90a9e910545b62122a2e535cd13ea6e7c6e0edaf2080a3ee77b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e4ddfd6f521e90a9e910545b62122a2e535cd13ea6e7c6e0edaf2080a3ee77b6?s=96&d=mm&r=g\",\"caption\":\"Iain\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why manufacturers are turning to Brightspot for content management expertise\u00a0\u00a0","description":"When it comes to ensuring an effective online presence, manufacturers face several challenges","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/","og_locale":"en_GB","og_type":"article","og_title":"Why manufacturers are turning to Brightspot for content management expertise\u00a0\u00a0","og_description":"When it comes to ensuring an effective online presence, manufacturers face several challenges","og_url":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/","og_site_name":"Manufacturing Today","article_published_time":"2025-09-19T08:29:00+00:00","article_modified_time":"2025-10-31T08:38:41+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/09\/Brightspot-headline-image.jpg","type":"image\/jpeg"}],"author":"Iain","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Iain","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#article","isPartOf":{"@id":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/"},"author":{"name":"Iain","@id":"https:\/\/manufacturing-today.com\/#\/schema\/person\/d501df2825596e02dd4afdd3a921a632"},"headline":"Why manufacturers are turning to Brightspot for content management expertise\u00a0\u00a0","datePublished":"2025-09-19T08:29:00+00:00","dateModified":"2025-10-31T08:38:41+00:00","mainEntityOfPage":{"@id":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/"},"wordCount":1146,"image":{"@id":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#primaryimage"},"thumbnailUrl":"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/09\/Brightspot-headline-image.jpg","keywords":["Brightspot"],"articleSection":["Exclusive Feature","Features"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/","url":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/","name":"Why manufacturers are turning to Brightspot for content management expertise\u00a0\u00a0","isPartOf":{"@id":"https:\/\/manufacturing-today.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#primaryimage"},"image":{"@id":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#primaryimage"},"thumbnailUrl":"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/09\/Brightspot-headline-image.jpg","datePublished":"2025-09-19T08:29:00+00:00","dateModified":"2025-10-31T08:38:41+00:00","author":{"@id":"https:\/\/manufacturing-today.com\/#\/schema\/person\/d501df2825596e02dd4afdd3a921a632"},"description":"When it comes to ensuring an effective online presence, manufacturers face several challenges","breadcrumb":{"@id":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#primaryimage","url":"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/09\/Brightspot-headline-image.jpg","contentUrl":"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/09\/Brightspot-headline-image.jpg","width":750,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/manufacturing-today.com\/news\/why-manufacturers-are-turning-to-brightspot-for-content-management-expertise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/manufacturing-today.com\/"},{"@type":"ListItem","position":2,"name":"Why manufacturers are turning to Brightspot for content management expertise\u00a0\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/manufacturing-today.com\/#website","url":"https:\/\/manufacturing-today.com\/","name":"Manufacturing Today","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/manufacturing-today.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/manufacturing-today.com\/#\/schema\/person\/d501df2825596e02dd4afdd3a921a632","name":"Iain","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/manufacturing-today.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e4ddfd6f521e90a9e910545b62122a2e535cd13ea6e7c6e0edaf2080a3ee77b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e4ddfd6f521e90a9e910545b62122a2e535cd13ea6e7c6e0edaf2080a3ee77b6?s=96&d=mm&r=g","caption":"Iain"}}]}},"_links":{"self":[{"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/posts\/55497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/comments?post=55497"}],"version-history":[{"count":12,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/posts\/55497\/revisions"}],"predecessor-version":[{"id":56203,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/posts\/55497\/revisions\/56203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/media\/55498"}],"wp:attachment":[{"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/media?parent=55497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/categories?post=55497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manufacturing-today.com\/wp-json\/wp\/v2\/tags?post=55497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}