{"id":52645,"date":"2025-03-05T08:00:00","date_gmt":"2025-03-05T08:00:00","guid":{"rendered":"https:\/\/manufacturing-today.com\/?p=52645"},"modified":"2025-03-04T13:23:40","modified_gmt":"2025-03-04T13:23:40","slug":"blending-cutting-edge-tech-with-creative-expertise-allows-innomark-communications-to-deliver-next-level-visual-merchandising-solutions","status":"publish","type":"post","link":"https:\/\/manufacturing-today.com\/news\/blending-cutting-edge-tech-with-creative-expertise-allows-innomark-communications-to-deliver-next-level-visual-merchandising-solutions\/","title":{"rendered":"Blending cutting-edge tech with creative expertise allows Innomark Communications to deliver next-level visual merchandising solutions\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">Known for building the industry\u2019s most unique integrated visual merchandising solutions, Innomark Communications sees ongoing success through strategic investments and a client-first approach. The company\u2019s long legacy began over 30 years ago, as Executive Vice President, Steve Zick, begins: \u201cWhat eventually became Innomark Communications was founded through the purchase of a large format lithographic printing company in Dayton, Ohio, in 1991. This acquisition was undertaken by three partners from the Pittsburgh, Pennsylvania area.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cTheir vision was to create a vertically integrated provider of product packaging, retail displays, in-store signage, and environments. Since 1991, that vision has been realized through growth and acquisition of a wide-ranging scope of equipment, capabilities, and services. Today, Innomark is one of the largest privately held companies in our space.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-52647\" src=\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Innomark-233-body-image-1.jpg\" alt=\"Innomark's new 350,000 sq. ft. facility\" width=\"425\" height=\"300\" srcset=\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Innomark-233-body-image-1.jpg 425w, https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Innomark-233-body-image-1-300x212.jpg 300w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/>\u201cWe manufacture a range of goods, from simple in-store signs to elaborate experiential retail spaces. Some of our most popular products include folding carton packaging, large-and small format lithographic, digital and flexographic printing, custom-designed displays, interactive displays, and in-store d\u00e9cor elements.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIn recent years, the business has grown to include agency services, wide-ranging creative services, in-house production, and custom kit packing for each retail location, fulfillment services and installation.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Having outgrown its previous hub of operations, Innomark Communications recently invested in an all-new facility, as Steve details: \u201cFollowing significant growth in 2012, our digital print department moved to a temporary facility. The building \u2014 which served its purpose but was not ideal for production or growth \u2014 recently came up for sale, and that triggered us to explore other options. Ultimately, we decided to build a new factory on five acres that we own adjacent to our large format lithographic factory.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThe new 100,000 square-foot unit is already providing a more energy-efficient and purpose-built environment for our existing digital print equipment. The building earned Clean Air Project certification from the Ohio Air Quality Development Authority, ensuring it\u2019s fit to support our operation as we enter the next generation of digital print technology.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The company has also invested in the strategic modernization of its Indiana-based production hub, as Steve reveals: \u201cThe experience during and after the pandemic put a spotlight on the importance of folding carton packaging production as a part of our business mix. It also showed us that we needed to upgrade some of our machinery, and, from a cost standpoint, this was a very good time to buy equipment. Everything felt aligned, and we knew it was the right time to invest.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cAdditions to the facility included a ten-color UV perfecting press, high-speed die cutting and multiple high-speed folder gluers. The result is a far more capable operation with the ability to serve the carton needs of a variety of clients in areas like personal care, pharmaceutical, and direct and indirect food contact, among others.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Sustainable approach\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Investing in more than just its own future, Innomark Communications also aims to protect the planet, with greener business practices across the board: \u201cInnomark has always had strong recycling programs and a focus on low- or no-VOC chemistry in our operations. We\u2019ve also held FSC certification since 2008.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThe new digital print facility gave us the opportunity to design a building with both the internal and external environments in mind, thus the Clean Air Project certification. In addition, our operations team is now tracking carbon emissions with the goal of finding opportunities for reduction or offsets wherever possible.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cOur creative staff have utilized sustainable design methodology to reduce negative environmental impacts through materials, process, and end-of-life<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-52648\" src=\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Innomark-233-body-image-2.jpg\" alt=\" Grand Opening of our Digital Printing Facility\" width=\"300\" height=\"425\" srcset=\"https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Innomark-233-body-image-2.jpg 300w, https:\/\/manufacturing-today.com\/wp-content\/uploads\/sites\/4\/2025\/03\/Innomark-233-body-image-2-212x300.jpg 212w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> consideration. They produce designs suitable for each engagement, within the remit of: Rethink, Reduce, Reuse, and Recycle,\u201d Steve confirms.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In keeping with its tech-forward approach, Innomark Communications has also integrated artificial intelligence and automation into its operation, as Steve <\/span><br \/>\n<span data-contrast=\"auto\">affirms: \u201cWe\u2019ve been prioritizing automation at the plant level for the past few years. <\/span><br \/>\n<span data-contrast=\"auto\">This includes auto-cartoning equipment that nearly quadrupled the speed of our glueing lines in our packaging facility, as well as continuous feed components in our printing and fabrication departments.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cOn the other hand, AI is being used most heavily in our design efforts. On the content side, AI has been an invaluable tool for inspiring and storyboarding the flow of podcasts and videos. It helps us map out ideas more efficiently, ensuring that our narratives resonate with the intended audience.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cFor visuals, we\u2019ve used AI to create dynamic product photography backgrounds, enhancing the appeal of our shots. We\u2019ve also been adding or removing elements within existing photos &#8211; to either extend the frame or refine the image to fit specific needs.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Human connections\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Combining smart technology with a people-centric ethos has allowed Innomark Communications to thrive, as Steve outlines: \u201cThe enhancement of our Retail Without Boundaries team in Pittsburgh is making a big impact for our clients. This group of experts oversees each client\u2019s unique manufacturing journey and drives solutions that fit the budget and meet the customer\u2019s goals.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cEarly engagement with the client for each project is a significant component for success. This includes a cooperative process with the client that identifies manufacturing options that are a match between fashion and function, with minimal waste or environmental impact. We then work together to steer a display, for example, toward a solution that uses the minimal amount of material to perform in the field.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIt\u2019s impossible to overstate how important our clients are to us. We\u2019d like to thank them for placing their trust in us to execute flawlessly for the past 34 years. It\u2019s also vital that we acknowledge the support of our suppliers, without whom we cannot maintain the level of service our clients have grown to expect.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cAs a privately held company, Innomark Communications operates through the power of the human connections we share with our team members, suppliers, and customers. Those connections, and the genuine concern of our nearly 400 employees, allow us to remain a nimble, client-centric manufacturer,\u201d he asserts.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With the right team, and the right tools, anything is possible. Steve considers what the next chapter has in store: \u201cThe difference that we see in the market, between those companies that have been acquired by one of the industry conglomerates, or through private equity, has shown us that maintaining private ownership is ideal.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIn addition, we\u2019re excited to adopt the next generation of production technology for our print and fabrication operations. We are also looking to add equipment and software to serve our clients in new ways that expand beyond the bricks and mortar of retail,\u201d he concludes.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.innomarkcom.com\"><b><span data-contrast=\"auto\">www.innomarkcom.com<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Known for building the industry\u2019s most unique integrated visual merchandising solutions, Innomark Communications sees ongoing success through strategic investments and<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[685,657],"tags":[1742,3321,3350,3351,3352,3353],"class_list":["post-52645","post","type-post","status-publish","format-standard","hentry","category-technology","category-insights","tag-united-states","tag-3321","tag-innomark-communications","tag-merchandising","tag-visual","tag-steve-zick"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blending cutting-edge tech with creative expertise allows Innomark Communications to deliver next-level visual merchandising solutions\u00a0<\/title>\n<meta name=\"description\" content=\"Known for building the industry\u2019s most unique integrated visual merchandising solutions, Innomark Communications sees 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