{"id":47493,"date":"2024-03-01T09:55:37","date_gmt":"2024-03-01T09:55:37","guid":{"rendered":"https:\/\/manufacturing-today.com\/?p=47493"},"modified":"2024-03-01T09:55:40","modified_gmt":"2024-03-01T09:55:40","slug":"how-beijer-electronics-is-empowering-industries-across-the-globe-with-innovative-hmi-interfaces","status":"publish","type":"post","link":"https:\/\/manufacturing-today.com\/news\/how-beijer-electronics-is-empowering-industries-across-the-globe-with-innovative-hmi-interfaces\/","title":{"rendered":"How Beijer Electronics is empowering industries across the globe with innovative HMI interfaces"},"content":{"rendered":"

Beijer Electronics (Beijer) is a multinational, cross-industry innovator and manufacturer of human machine interface (HMI) terminals and automation software. The business helps customers drive efficiency and sustainability by turning data into valuable insights, through a focused offering of innovative solutions for industrial applications within selected areas.<\/span><\/p>\n

Based in Sweden, the business was built on its strong European presence in terms of its offices and distribution network, and has grown to a global company serving Europe, Asia, and the Americas.<\/span>\u00a0<\/span><\/p>\n

Through both acquisitions and organic growth, Beijer has also expanded its product offering and capabilities. Having partnered with German company, Smart HMI for several years, Beijer acquired the business in April 2023 to add web technology-based visualization software to its portfolio of expertise.<\/span>\u00a0<\/span><\/p>\n

\"\"With lessons from the pandemic highlighting the importance of proximity to customers and decentralized supply chains, Beijer is set to open a new production facility in Malmo, Sweden this year to further support its global operation.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Custom capabilities<\/span><\/b>\u00a0<\/span><\/h3>\n

We\u2019re joined by Axel Gustafson, Vice President of Product Management, Ali Rezaei, Vice President of EMEA, and J\u00f8rn Degn, Head of Marketing, to discuss the company\u2019s evolution and product offering, as well as gain their insights into how Beijer Electronics is navigating market changes.<\/span>\u00a0<\/span><\/p>\n

\u201cBeijer was founded in 1981, and started off as a distributor of automation solutions, mainly in the Nordic region,\u201d Ali opens. \u201cThe operation gradually grew across Europe, and we began to develop and manufacture our own products in the 1990s, eventually becoming an independent entity listed on the Stockholm Stock Exchange.<\/span>\u00a0<\/span><\/p>\n

\u201cThroughout the years, we expanded our portfolio of HMI products and our geographic reach via acquisitions in Germany, USA, Taiwan, and Turkey.<\/span>\u00a0<\/span><\/p>\n

Axel adds: \u201cWe released our X2 HMI range in 2016, which consolidated our HMI panels offering and has been our most successful product launch to date. Most recently, we acquired Smart HMI in Germany after recognizing an opportunity to expand our portfolio of HMI and web-based products, especially as demand for modern and interactive HMI solutions is continually increasing.<\/span>\u00a0<\/span><\/p>\n

\u201cFrom a technology point of view, we believe that Smart HMI\u2019s innovative solutions will give us a competitive edge in the marketplace. Its additional technical capabilities allow us to better address the evolving needs of modern customers as they adopt new technologies like responsive low code design system integrations. In fact, it\u2019s transformed our relationship with some of our customers, who now see our combined capabilities as being at the forefront of technology.\u201d<\/span>\u00a0<\/span><\/p>\n

Having narrated the history of Beijer\u2019s growth, the trio turn their attention to what factors they believe have enabled such success and longevity. \u201cWe work very closely with our customers; it\u2019s ultimately their needs that drive what we do,\u201d Axel states. \u201cThrough collaboration, we can identify what our existing and potential customers are striving to achieve and use this data to fuel our product development.<\/span>\u00a0<\/span><\/p>\n

\u201cOver the last few years, for instance, it became apparent that the move towards a responsive, low code, design system integration was a fantastic fit with our WebIQ product. With more than 50 built-in widgets, WebIQ offers customers a \u2018drag and drop\u2019 approach to coding instead of writing code manually. Although WebIQ is suitable and user-friendly for individuals with no relevant experience, it also allows those with programming expertise to edit and integrate code, as well as create custom widgets.\u201d<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Mitigating challenges<\/span><\/b>\u00a0<\/span><\/h3>\n

Ali adds: \u201cThe industry has historically been platform-dependent, but we\u2019re now seeing a desire to become more platform-independent, particularly on standardized communication protocols. People no longer want to be tied to certain software or hardware; they are demanding the ability to combine and seamlessly move between platforms without needing to do hours of engineering work.<\/span> \"\"<\/span><\/p>\n

\u201cThis is another advantage of WebIQ, as it is platform independent, so can be run on several devices,\u201d he continues. \u201cWebIQ is also able to communicate via OPC Unified Architecture (OPC UA), a platform-independent, service-oriented, machine-to-machine architecture used for industrial automation. In addition, our existing communication driver stack supports the existing control systems supporting customers in the transition to integrate OPC UA. We believe it will become the most popular communication protocol moving forwards, and we\u2019re strategically positioned to meet demand as it increases.\u201d<\/span>\u00a0<\/span><\/p>\n

Aside from products, Beijer remains committed to its customers amid its global expansion. \u201cThe last few years have been a roller coaster with the Covid-19 pandemic and global situation causing a lot of problems in supply chain, such as semiconductor shortages,\u201d Ali reflects. \u201cBoth the pandemic and geopolitical tensions across the globe have highlighted the potential dangers of being dependent on a single location. So, to mitigate these challenges, we have a new complementary production unit in Malmo, Sweden, which we anticipate will be up-and-running later in the year.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Sustainable solutions<\/span><\/b>\u00a0<\/span><\/h3>\n

\u201cWith our logistics center located in Malmo, the city was an obvious choice for us to open a new production facility. Today, we see ourselves as a global company and we must act like one too; everything from our research and development team to product management, sales, and logistics must have a global footprint. As we know that our customers are located across the globe, the new site will bring production closer to our European customers and thus eliminate the need to ship finished goods overseas, helping us to reduce our carbon emissions in the face of sustainability.\u201d<\/span>\u00a0<\/span><\/p>\n

Axel elaborates: \u201cSustainability has been part of our journey for many years. Our products use recyclable materials and we\u2019ve seen a general trend towards sustainable practices in the markets we serve. Many customers are swapping machinery for single-use plastic to paper-pulp equipment, for instance, and with sustainability legislation increasingly coming into force, especially in Europe, we\u2019re a good fit to help customers not only meet these targets but surpass them.\u201d<\/span>\u00a0<\/span><\/p>\n

\u201cWe\u2019ve also recently hired a new Head of Sustainability to drive our sustainability agenda,\u201d J\u00f8rn adds. \u201cSustainability is not only a clear directive in product development, but also in terms of the markets and sectors we want to serve. Most of our products are applied within processes that enhance efficiency, reduce downtime, and eliminate waste, all of which help our customers operate more sustainably.\u201d<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Inclusivity and diversity<\/span><\/b>\u00a0<\/span><\/h3>\n

On the broader topic of ESG, J\u00f8rn shares Beijer\u2019s approach to company culture. \u201cWe\u2019re fortunate to have maintained our family feelings and values as we\u2019ve grown,\u201d he states. \u201cWe introduced our tagline, \u2018People and technology. Connected.\u2019 not to describe what we want to be, but to reflect what we are. Inclusivity and diversity have been at Beijer\u2019s core since the beginning, and we\u2019re proud to have a diverse team; among our 450 employees, we have 28 nationalities and speak 32 different languages.\u201d<\/span>\u00a0<\/span><\/p>\n

\u201cWe\u2019re very much looking forward to 2024, with exciting new products in the pipeline that will meet customer demands in the areas of Smart HMI and WebIQ, while also focusing on creating the next generation of our HMI portfolio,\u201d Axel says. \u201cIn the long term, we\u2019re preparing ourselves for the future by building a company that will lead with software. Although software is already an essential element of the business, we see this increasing to a point where it dominates our operations.<\/span>\u00a0<\/span><\/p>\n

\u201cWe\u2019ll continue to strengthen our position in the market, and we always have one eye open for acquisitions that add new capabilities and products to our offering,\u201d he concludes. From speaking with Axel, Ali, and J\u00f8rn, it\u2019s clear that Beijer is not only focused on serving today\u2019s customers with high-quality digital products, but also preparing for a software-driven future. Considering the company\u2019s growth to date, combined with the determination of its leaders, there is no doubt that Beijer will succeed in these objectives.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

www.beijerelectronics.com<\/span><\/b>\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Beijer Electronics (Beijer) is a multinational, cross-industry innovator and manufacturer of human machine interface (HMI) terminals and automation software. 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